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ABOUT ME

"Give me six hours to chop down a tree and I will spend the first four sharpening the ax."
-Abraham Lincoln
 

I can help you define what to build (and why). Honest Abe knew that before beginning an endeavour, it makes sense to first engage in understanding "the why" before designing and building.

Many times, teams often jump to building before problem definition. This usually turns out to be a big mistake.  I work with stakeholders to find a unified idea of what we’re building, for whom, and why as well as helping identify the metrics and outcomes we want for success metrics.

Outside of work, I'm a design enthusiast and a budding ceramicist. 


Looking forward to working with you,
Maria
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